Publications
Publications
- July 1998 (Revised December 2001)
- HBS Case Collection
Jollibee Foods Corporation (A): International Expansion
By: Christopher A. Bartlett and Jamie O'Connell
Abstract
Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California.
Keywords
Organizational Change and Adaptation; Motivation and Incentives; Expansion; Global Range; Global Strategy; Food and Beverage Industry; Philippines
Citation
Bartlett, Christopher A., and Jamie O'Connell. "Jollibee Foods Corporation (A): International Expansion." Harvard Business School Case 399-007, July 1998. (Revised December 2001.)