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  • July 1998 (Revised December 2001)
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Jollibee Foods Corporation (A): International Expansion

By: Christopher A. Bartlett and Jamie O'Connell
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California.

Keywords

Organizational Change and Adaptation; Motivation and Incentives; Expansion; Global Range; Global Strategy; Food and Beverage Industry; Philippines

Citation

Bartlett, Christopher A., and Jamie O'Connell. "Jollibee Foods Corporation (A): International Expansion." Harvard Business School Case 399-007, July 1998. (Revised December 2001.)
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About The Author

Christopher A. Bartlett

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Related Work

    • June 1999 (Revised August 2001)
    • Faculty Research

    Jollibee Foods Corporation (B): Global Focus

    By: Christopher A. Bartlett
Related Work
  • Jollibee Foods Corporation (B): Global Focus By: Christopher A. Bartlett
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