Publications
Publications
  • June 2001
  • Article
  • Cornell Hotel and Restaurant Administration Quarterly

The Potential Downside of Bundling: How Packaging Services Can Hurt Consumption

By: John T. Gourville and Dilip Soman
  • Format:Print
  • | Pages:9
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Citation

Gourville, John T., and Dilip Soman. "The Potential Downside of Bundling: How Packaging Services Can Hurt Consumption." Cornell Hotel and Restaurant Administration Quarterly 42, no. 3 (June 2001): 29–37.

About The Author

John T. Gourville

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