Publications
Publications
  • July 2003
  • Article
  • Marketing Letters

The Effects of Monetary Magnitude and Level of Aggregation on the Temporal Framing of Price

By: John T. Gourville
  • Format:Print
  • | Pages:11
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Keywords

Price

Citation

Gourville, John T. "The Effects of Monetary Magnitude and Level of Aggregation on the Temporal Framing of Price." Marketing Letters 14, no. 2 (July 2003): 125–135.

About The Author

John T. Gourville

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