Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • March 1998 (Revised October 2001)
  • Case
  • HBS Case Collection

Teradyne: Corporate Management of Disruptive Change

By: Joseph L. Bower
  • Format:Print
  • | Language:English
  • | Pages:16
ShareBar

Abstract

Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed very important to the future but unattractive to present customers and, therefore, the operating divisions. This case deals with the same set of problems from the perspective of corporate management--in particular why the skunk works approach was necessary and what new problems this approach creates even if the project is successful.

Keywords

Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

Citation

Bower, Joseph L. "Teradyne: Corporate Management of Disruptive Change." Harvard Business School Case 398-121, March 1998. (Revised October 2001.)
  • Find it at Harvard

About The Author

Joseph L. Bower

→More Publications

More from the Author

    • April 2021
    • Faculty Research

    JPMorgan Chase's Path Forward

    By: Joseph L. Bower, Nien-hê Hsieh and Michael Norris
    • 2020
    • Faculty Research

    Capitalism at Risk: How Business Can Lead

    By: Joseph L. Bower, Dutch Leonard and Lynn S. Paine
    • March 2020
    • Faculty Research

    Minneapolis <i>Star Tribune</i>

    By: Joseph L. Bower, Elizabeth Hansen and Michael Norris
More from the Author
  • JPMorgan Chase's Path Forward By: Joseph L. Bower, Nien-hê Hsieh and Michael Norris
  • Capitalism at Risk: How Business Can Lead By: Joseph L. Bower, Dutch Leonard and Lynn S. Paine
  • Minneapolis <i>Star Tribune</i> By: Joseph L. Bower, Elizabeth Hansen and Michael Norris
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College