Case | HBS Case Collection | January 1998 (Revised January 2001)

Sealed Air Corporation: Globalization and Corporate Culture (A)

by Lynn S. Paine and Karen Wruck

Abstract

Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the culture that has been one of the company's key assets. However, their experiences in integrating acquired companies, especially outside the United States, have heightened their awareness of differences among the regional cultures of the world and the challenges they face in maintaining a unified corporate culture.

Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia;

Language: English Format: Print 18 pages EducatorsPurchase

Citation:

Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (A)." Harvard Business School Case 398-096, January 1998. (Revised January 2001.)

Related Work

  1. Case | HBS Case Collection | January 1998 (Revised April 1998)

    Sealed Air Corporation: Globalization and Corporate Culture (B)

    Lynn S. Paine and Karen Wruck

    Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the culture that has been one of the company's key assets. However, their experiences in integrating acquired companies, especially outside the United States, have heightened their awareness of differences among the regional cultures of the world and the challenges they face in maintaining a unified corporate culture.

    Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia;

    Citation:

    Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (B)." Harvard Business School Case 398-097, January 1998. (Revised April 1998.)  View Details
    CiteView DetailsEducatorsPurchase Related

  2. Case | HBS Case Collection | March 2005 (Revised March 2006)

    Sealed Air Corporation: Globalization and Corporate Culture (A) (Abridged)

    Lynn S. Paine and Karen Wruck

    Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the culture that has been one of the company's key assets. However, their experience in integrating acquired companies, especially outside the United States, has heightened their awareness of differences among the regional cultures of the world and the challenges they face in maintaining a unified corporate culture.

    Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia;

    Citation:

    Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (A) (Abridged)." Harvard Business School Case 305-095, March 2005. (Revised March 2006.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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Lynn S. Paine
Baker Foundation Professor, John G. McLean Professor of Business Administration, Emerita
Senior Associate Dean for International Development
General Management

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