Publications
Publications
- January 1998 (Revised March 1998)
- HBS Case Collection
Viacom, Inc.: Carpe Diem (Condensed)
By: Joseph L. Bower and Thomas R. Eisenmann
Abstract
Viacom has built a powerful position in the global entertainment industry through skillful and bold acquisitions. Now its expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal with major opportunities and how Viacom top management should manage the decision-making process.
Keywords
Acquisition; Cost vs Benefits; Decisions; Entertainment; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry
Citation
Bower, Joseph L., and Thomas R. Eisenmann. "Viacom, Inc.: Carpe Diem (Condensed)." Harvard Business School Case 398-086, January 1998. (Revised March 1998.)
About The Authors
