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Publications
  • 01 Apr 2002
  • Conference Presentation

To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise

By: Andrew McAfee and Alan MacCormack
  • Format:Print
  • | Language:English
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Keywords

Product Development; Online Technology; Web

Citation

McAfee, Andrew, and Alan MacCormack. "To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise." Paper presented at the Production and Operations Management Society Annual Conference, San Francisco, April 01, 2002.

About The Author

Alan D. MacCormack

Technology and Operations Management
→More Publications

More from the Authors

    • June 2022
    • Faculty Research

    FIELD Immersion 2022: Salt Lake City, Utah

    By: Alan MacCormack and Kerry Herman
    • 2021
    • Faculty Research

    Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2

    By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland
    • August 2021
    • Faculty Research

    A Note on Design Thinking

    By: Alan MacCormack, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger and Joyce J. Kim
More from the Authors
  • FIELD Immersion 2022: Salt Lake City, Utah By: Alan MacCormack and Kerry Herman
  • Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2 By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland
  • A Note on Design Thinking By: Alan MacCormack, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger and Joyce J. Kim
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