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To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise

By: Andrew McAfee and Alan MacCormack
  • Format:Print
  • | Language:English
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Keywords

Product Development; Online Technology; Web

Citation

McAfee, Andrew, and Alan MacCormack. "To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise." Paper presented at the Production and Operations Management Society Annual Conference, San Francisco, April 01, 2002.

About The Author

Alan D. MacCormack

Technology and Operations Management
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