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Relationships Between Providers and Users of Market Research: The Role of Personal Trust

By: Rohit Deshpandé, G. Zaltman and C Moorman
  • Format:Print
  • | Language:English
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Keywords

Marketing; Research; Trust; Relationships

Citation

Deshpandé, Rohit, G. Zaltman, and C Moorman. "Relationships Between Providers and Users of Market Research: The Role of Personal Trust." Report, Marketing Science Institute, 1993.

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