Publications
Publications
- February 1997
- HBS Case Collection
WPP--Integrating Icons (Video)
By: Joseph L. Bower and Sonja Ellingson Hout
Abstract
Interviews with Martin Sorrell, Chairman of WPP Group plc, and also with the heads of several companies that are owned with WPP. Discusses corporate culture, strategies for the future, and how the various companies interact.
Keywords
Management Teams; Organizational Structure; Organizational Culture; Relationships; Communication; Strategy
Citation
Bower, Joseph L., and Sonja Ellingson Hout. "WPP--Integrating Icons (Video)." Harvard Business School Video Supplement 397-504, February 1997.
