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Publications

WPP--Integrating Icons (Video)

By: Joseph L. Bower and Sonja Ellingson Hout
  • Format:Video
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Abstract

Interviews with Martin Sorrell, Chairman of WPP Group plc, and also with the heads of several companies that are owned with WPP. Discusses corporate culture, strategies for the future, and how the various companies interact.

Keywords

Management Teams; Organizational Structure; Organizational Culture; Relationships; Communication; Strategy

Citation

Bower, Joseph L., and Sonja Ellingson Hout. "WPP--Integrating Icons (Video)." Harvard Business School Video Supplement 397-504, February 1997.

About The Author

Joseph L. Bower

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