Teradyne: The Aurora Project

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed very important to the future but unattractive to present customers and, therefore, the operating divisions. This revision is shorter and provides a simpler description of the technology involved. "Teradyne: Managing Disruptive Change" deals with the same set of problems from the perspective of corporate management-in particular why the skunk works approach was necessary and what new problems this approach creates even if the project is successful.