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  • May 1997 (Revised March 1998)
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Teradyne: Managing Strategic Change

By: Joseph L. Bower
  • Format:Print
  • | Pages:7
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Abstract

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed very important to the future but unattractive to present customers and, therefore, the operating divisions. Teradyne: Managing Disruptive Change deals with the same set of problems from the perspective of corporate management--in particular why the skunk works approach was necessary and what new problems this approach creates even if the project is successful.

Keywords

Business Startups; Change Management; Business or Company Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

Citation

Bower, Joseph L. "Teradyne: Managing Strategic Change." Harvard Business School Case 397-113, May 1997. (Revised March 1998.)
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About The Author

Joseph L. Bower

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Related Work

    • March 1998 (Revised October 2001)
    • Faculty Research

    Teradyne: Corporate Management of Disruptive Change

    By: Joseph L. Bower
Related Work
  • Teradyne: Corporate Management of Disruptive Change By: Joseph L. Bower
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