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  • May 1997 (Revised March 1998)
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Teradyne: Managing Disruptive Change

By: Joseph L. Bower
  • Format:Print
  • | Pages:9
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Abstract

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed very important to the future but unattractive to present customers and, therefore, the operating divisions. This case deals with the same set of problems from the perspective of corporate management--in particular why the skunk works approach was necessary and what new problems this approach creates even if the project is successful.

Keywords

Business Startups; Disruption; Management; Market Entry and Exit; Product; Product Development; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

Citation

Bower, Joseph L. "Teradyne: Managing Disruptive Change." Harvard Business School Case 397-112, May 1997. (Revised March 1998.)
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About The Author

Joseph L. Bower

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Related Work

    • May 1997 (Revised March 1998)
    • Faculty Research

    Teradyne: Managing Strategic Change

    By: Joseph L. Bower
    • March 1998 (Revised October 2001)
    • Faculty Research

    Teradyne: Corporate Management of Disruptive Change

    By: Joseph L. Bower
Related Work
  • Teradyne: Managing Strategic Change By: Joseph L. Bower
  • Teradyne: Corporate Management of Disruptive Change By: Joseph L. Bower
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