Publications
Publications
- April 1997 (Revised July 2003)
- HBS Case Collection
Viacom, Inc.: Video Supplement
By: Joseph L. Bower, Thomas R. Eisenmann and Sonja Ellingson Hout
Abstract
Viacom reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal with major opportunities and how Viacom top management should manage the decision-making process.
Keywords
Acquisition; Cost vs Benefits; Decisions; Entertainment; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry
Citation
Bower, Joseph L., Thomas R. Eisenmann, and Sonja Ellingson Hout. "Viacom, Inc.: Video Supplement." Harvard Business School Case 397-066, April 1997. (Revised July 2003.)