Publications
Publications
  • fall 2002
  • Article
  • Marketing Science

How Much Does the Market Value an Improvement in a Product Attribute?

By: Elie Ofek and V. Srinivasan
  • Format:Print
  • | Pages:14
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Keywords

Markets; Value; Product

Citation

Ofek, Elie, and V. Srinivasan. "How Much Does the Market Value an Improvement in a Product Attribute?" Marketing Science 21, no. 4 (fall 2002): 398–411.

About The Author

Elie Ofek

Marketing
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