Publications
Publications
- August 1996 (Revised November 2000)
- HBS Case Collection
Hewlett-Packard Co.'s Home Products Division in Europe (A)
By: Michael Y. Yoshino and Carin-Isabel Knoop
Abstract
In 1995, Hewlett-Packard Home Products Division (HPD) has the assignment to make Hewlett-Packard the third major home PC player worldwide. With the U.S. launch imminent, the HPD team has to decide how to enter the European market.
Keywords
Decisions; Globalization; Product Launch; Market Entry and Exit; Competition; Information Technology; Technology Industry; Europe; United States
Citation
Yoshino, Michael Y., and Carin-Isabel Knoop. "Hewlett-Packard Co.'s Home Products Division in Europe (A)." Harvard Business School Case 397-001, August 1996. (Revised November 2000.)