Publications
Publications
- June 1996 (Revised February 2017)
- HBS Case Collection
Luna Pen (D)
By: Kathleen McGinn and Michael Wheeler
Abstract
Supplements the (A) and (B) cases.
Keywords
Citation
McGinn, Kathleen, and Michael Wheeler. "Luna Pen (D)." Harvard Business School Supplement 396-395, June 1996. (Revised February 2017.)