Go to main content
Harvard Business School
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions

Faculty & Research

  • HOME
  • FACULTY
  • RESEARCH
    • Global Research Centers
    • HBS Case Collection
    • HBS Case Development
    • Initiatives & Projects
    • Publications
    • Research Associate (RA) Positions
    • Research Services
    • Seminars & Conferences
    Close
  • FEATURED TOPICS
    • Business and Environment
    • Business History
    • Entrepreneurship
    • Finance
    • Globalization
    • Health Care
    • Human Behavior and Decision-Making
    • Leadership
    • Social Enterprise
    • Technology and Innovation
    Close
  • ACADEMIC UNITS
    • Accounting and Management
    • Business, Government and the International Economy
    • Entrepreneurial Management
    • Finance
    • General Management
    • Marketing
    • Negotiation, Organizations & Markets
    • Organizational Behavior
    • Strategy
    • Technology and Operations Management
    Close

Supplement | HBS Case Collection | June 1996 (Revised February 2017)

Luna Pen (D)

by Kathleen McGinn and Michael Wheeler

  • Print
  • Email

Abstract

Supplements the (A) and (B) cases.

Keywords: Taiwan; Germany;

Language: English Format: Print 2 pages Purchase

Citation:

McGinn, Kathleen, and Michael Wheeler. "Luna Pen (D)." Harvard Business School Supplement 396-395, June 1996. (Revised February 2017.)

Related Work

  1. Supplement | HBS Case Collection | June 1996 (Revised February 2017)

    Luna Pen (D)

    Kathleen McGinn and Michael Wheeler

    Supplements the (A) and (B) cases.

    Keywords: Taiwan; Germany;

    Citation:

    McGinn, Kathleen, and Michael Wheeler. "Luna Pen (D)." Harvard Business School Supplement 396-395, June 1996. (Revised February 2017.)  View Details
    CiteView DetailsPurchase Related

About the Authors

Photo
Kathleen L. McGinn
Cahners-Rabb Professor of Business Administration
Senior Associate Dean for Faculty Strategy and Recruiting
Negotiation, Organizations & Markets

View Profile »
View Publications »

 
Photo
Michael A. Wheeler
MBA Class of 1952 Professor of Management Practice, Retired

View Profile »
View Publications »

 

More from these Authors

  • Case | HBS Case Collection | November 2019

    Chief: Role for Carolyn Childers

    Katherine B. Coffman, Jeffrey J. Bussgang, Kathleen L. McGinn, Katherine Chen and Julia Kelley

    Citation:

    Coffman, Katherine B., Jeffrey J. Bussgang, Kathleen L. McGinn, Katherine Chen, and Julia Kelley. "Chief: Role for Carolyn Childers." Harvard Business School Case 920-019, November 2019.  View Details
    CiteView DetailsEducatorsPurchase Related
  • Case | HBS Case Collection | November 2019

    Chief: Role for Lindsay Kaplan

    Katherine B. Coffman, Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley and Katherine Chen

    In 2018, Lindsay Kaplan is preparing to meet with Carolyn Childers about the possibility of co-founding Chief, a New York-based peer network for women executives. Kaplan is currently the vice president of communications and brand engagement at a successful mattress company, and she is happy in her current role. However, she is excited by Childers’s vision for a community of women executives and believes she could bring valuable expertise as Chief builds its brand experience. Should Kaplan join Chief as a co-founder? What do they need to discuss before teaming up?

    Keywords: Negotiation; Entrepreneurship; Leadership; North and Central America; United States; New York (state, US); New York (city, NY);

    Citation:

    Coffman, Katherine B., Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley, and Katherine Chen. "Chief: Role for Lindsay Kaplan." Harvard Business School Case 920-020, November 2019.  View Details
    CiteView DetailsEducatorsPurchase Related
  • Case | HBS Case Collection | November 2019

    Scaling at Chief

    Katherine B. Coffman, Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley and Katherine Chen

    Chief is a New York-based peer network that provides mentorship, support, networking opportunities, and a sense of community to women executives. Co-founders Carolyn Childers and Lindsay Kaplan launched the company in January 2019, and just two months later, Chief has 400 members and a growing waiting list. Now, Childers and Kaplan must determine how aggressively to scale Chief’s model to other cities. How much money should they raise in Chief’s Series A, and when? Which cities should they expand to first? What are the potential risks of moving too fast, and how can they best mitigate them?
    For more background on Childers and Kaplan’s decision to found Chief, please see “Chief: Role for Carolyn Childers” (HBS No. 920-019) and “Chief: Role for Lindsay Kaplan” (HBS No. 920-020).

    Keywords: Entrepreneurship; Leadership Development; Expansion; Growth Management; Customer Satisfaction; North and Central America; United States; New York (state, US); New York (city, NY);

    Citation:

    Coffman, Katherine B., Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley, and Katherine Chen. "Scaling at Chief." Harvard Business School Case 920-021, November 2019.  View Details
    CiteView DetailsEducators Related
ǁ
Campus Map
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→ Map & Directions
→ More Contact Information
→ More Contact Information
→ More Contact Information
→ More Contact Information
  • HBS Facebook
  • Alumni Facebook
  • Executive Education Facebook
  • Michael Porter Facebook
  • Working Knowledge Facebook
  • HBS Twitter
  • Executive Education Twitter
  • HBS Alumni Twitter
  • Michael Porter Twitter
  • Recruiting Twitter
  • Rock Center Twitter
  • Working Knowledge Twitter
  • Jobs Twitter
  • Social Enterprise Twitter
  • HBS Youtube
  • Michael Porter Youtube
  • Executive Education Youtube
  • HBS Linkedin
  • Alumni Linkedin
  • Executive Education Linkedin
  • MBA Linkedin
  • Linkedin
  • HBS Instagram
  • Alumni Instagram
  • Executive Education Instagram
  • Michael Porter Instagram
  • HBS iTunes
  • Executive Education iTunes
  • HBS Tumblr
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Privacy
  • Terms of Use
Copyright © President & Fellows of Harvard College