Publications
Publications
- March 1996 (Revised August 2000)
- HBS Case Collection
Wildfire Communications, Inc. (A)
By: Jeffrey F. Rayport and Mary Connor
Abstract
Founder and CEO Bill Warner is faced with critical decisions regarding the product lines, target markets, and technology platforms that his start-up, Wildfire Communications, Inc., will pursue. In addition to the question of strategic focus across these lines of business, Warner must decide whether changes in the organizational process will increase his company's effectiveness.
Keywords
Technology; Resource Allocation; Organizational Culture; Business Startups; Business Strategy; Communications Industry; Technology Industry
Citation
Rayport, Jeffrey F., and Mary Connor. "Wildfire Communications, Inc. (A)." Harvard Business School Case 396-305, March 1996. (Revised August 2000.)
About The Author
