Publications
Publications
- March 1996 (Revised January 1997)
- HBS Case Collection
Scott Cook and Intuit
By: James L. Heskett
Abstract
Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company's prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of marketing research, customer service, and new product development that has made Intuit successful.
Keywords
Customer Relationship Management; Entrepreneurship; Business or Company Management; Marketing Strategy; Product Development
Citation
Heskett, James L. "Scott Cook and Intuit." Harvard Business School Case 396-282, March 1996. (Revised January 1997.)
