Publications
Publications
- April 1996 (Revised April 2004)
- HBS Case Collection
Virtual Vineyards
By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
Abstract
Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers through cofounder Peter Granoff's accessible but informal evaluations of individual wines and through its electronic Internet with the customer.
Keywords
Customer Focus and Relationships; Technological Innovation; Management; Service Operations; Internet; Web Sites
Citation
Rayport, Jeffrey F., Alvin J. Silk, Lisa Klein Pearo, and Thomas A. Gerace. "Virtual Vineyards." Harvard Business School Case 396-264, April 1996. (Revised April 2004.)
About The Authors
