Publications
Publications
  • April 1996 (Revised April 2004)
  • Case
  • HBS Case Collection

Virtual Vineyards

By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
  • Format:Print
  • | Language:English
  • | Pages:28
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Abstract

Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers through cofounder Peter Granoff's accessible but informal evaluations of individual wines and through its electronic Internet with the customer.

Keywords

Customer Focus and Relationships; Technological Innovation; Management; Service Operations; Internet and the Web

Citation

Rayport, Jeffrey F., Alvin J. Silk, Lisa Klein Pearo, and Thomas A. Gerace. "Virtual Vineyards." Harvard Business School Case 396-264, April 1996. (Revised April 2004.)

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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