Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • February 1996 (Revised November 1996)
  • Case
  • HBS Case Collection

Viacom, Inc.: Carpe Diem

By: Joseph L. Bower and Thomas R. Eisenmann
  • Format:Print
  • | Pages:30
ShareBar

Abstract

Viacom has reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdock's News Corp. Different businesses within Viacom have contradictory positions on how to deal with major opportunities and how Viacom top management should manage the decision-making process.

Keywords

Acquisition; Cost vs Benefits; Decisions; Entertainment; Global Strategy; Management; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry

Citation

Bower, Joseph L., and Thomas R. Eisenmann. "Viacom, Inc.: Carpe Diem." Harvard Business School Case 396-250, February 1996. (Revised November 1996.)
  • Find it at Harvard

About The Authors

Joseph L. Bower

→More Publications

Thomas R. Eisenmann

Entrepreneurial Management
→More Publications

Related Work

    • January 1998 (Revised March 1998)
    • Faculty Research

    Viacom, Inc.: Carpe Diem (Condensed)

    By: Joseph L. Bower and Thomas R. Eisenmann
Related Work
  • Viacom, Inc.: Carpe Diem (Condensed) By: Joseph L. Bower and Thomas R. Eisenmann
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.