Publications
Publications
- February 1996 (Revised November 1996)
- HBS Case Collection
Viacom, Inc.: Carpe Diem
By: Joseph L. Bower and Thomas R. Eisenmann
Abstract
Viacom has reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdock's News Corp. Different businesses within Viacom have contradictory positions on how to deal with major opportunities and how Viacom top management should manage the decision-making process.
Keywords
Acquisition; Cost vs Benefits; Decisions; Entertainment; Global Strategy; Management; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry
Citation
Bower, Joseph L., and Thomas R. Eisenmann. "Viacom, Inc.: Carpe Diem." Harvard Business School Case 396-250, February 1996. (Revised November 1996.)