Publications
Publications
  • February 1996 (Revised April 2003)
  • Case
  • HBS Case Collection

WPP--Integrating Icons to Leverage Knowledge

By: Joseph L. Bower
  • Format:Print
  • | Pages:23
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Abstract

Martin Sorrell has used WPP to acquire a large portfolio of marketing service firms including J. Walter Thompson and Ogilvy & Mather. How did he make this minnow-swallows-many-whales trick work, and can he make the whole into something bigger than the parts?

Keywords

Knowledge Use and Leverage; Leadership; Marketing; Networks; Diversification

Citation

Bower, Joseph L. "WPP--Integrating Icons to Leverage Knowledge." Harvard Business School Case 396-249, February 1996. (Revised April 2003.)

About The Author

Joseph L. Bower

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