Publications
Publications
  • March 1996
  • Case
  • HBS Case Collection

New Product Development at Canon: The Contact Sensor Project

By: Joseph L. Bower and Michael Partington
  • Format:Print
  • | Pages:27
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Abstract

Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification.

Keywords

Innovation and Management; Strategic Planning; Innovation and Invention; Innovation Strategy; Management Practices and Processes; Diversification; Success; Consumer Products Industry

Citation

Bower, Joseph L., and Michael Partington. "New Product Development at Canon: The Contact Sensor Project." Harvard Business School Case 396-247, March 1996.

About The Author

Joseph L. Bower

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