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Wainwright Industries (B): The Customer Challenge

By: Rosabeth M. Kanter and Norman Klein
  • Format:Print
  • | Pages:5
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Abstract

Supplements the (A) case.

Keywords

Auto Industry; Missouri

Citation

Kanter, Rosabeth M., and Norman Klein. "Wainwright Industries (B): The Customer Challenge." Harvard Business School Supplement 396-220, February 1996.

About The Author

Rosabeth M. Kanter

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