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General Management: A Conceptual Introduction

By: Christopher A. Bartlett and Ashish Nanda
  • Format:Print
  • | Pages:3
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Abstract

Addresses the following issues at a conceptual level: 1) Who is a general manager? 2) To whom is the general manager responsible? and 3) How do general managers add value?

Keywords

Leadership; Management; Management Skills; Managerial Roles

Citation

Bartlett, Christopher A., and Ashish Nanda. "General Management: A Conceptual Introduction." Harvard Business School Background Note 396-161, May 1996.

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