Publications
Publications
  • November 1995 (Revised February 2017)
  • Case
  • HBS Case Collection

Luna Pen (A)

By: Kathleen McGinn and Michael Wheeler
  • Format:Print
  • | Language:English
  • | Pages:10
ShareBar

Abstract

Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm.

Keywords

Strategy; Law; Negotiation Tactics; Decision Choices and Conditions; Gender; Culture; Trademarks; Power and Influence; Germany; Taiwan

Citation

McGinn, Kathleen, and Michael Wheeler. "Luna Pen (A)." Harvard Business School Case 396-156, November 1995. (Revised February 2017.)

About The Authors

Kathleen L. McGinn

Negotiation, Organizations & Markets
More Publications

Michael A. Wheeler

More Publications

Related Work