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  • November 1995 (Revised February 2017)
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Luna Pen (A)

By: Kathleen McGinn and Michael Wheeler
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm.

Keywords

Strategy; Law; Negotiation Tactics; Decision Choices and Conditions; Gender; Culture; Trademarks; Power and Influence; Germany; Taiwan

Citation

McGinn, Kathleen, and Michael Wheeler. "Luna Pen (A)." Harvard Business School Case 396-156, November 1995. (Revised February 2017.)
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About The Authors

Kathleen L. McGinn

Negotiation, Organizations & Markets
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Michael A. Wheeler

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Related Work

    • November 1995 (Revised February 2017)
    • Faculty Research

    Luna Pen (B)

    By: Kathleen McGinn and Michael Wheeler
    • June 1996 (Revised February 2017)
    • Faculty Research

    Luna Pen (D)

    By: Kathleen McGinn and Michael Wheeler
    • November 1995 (Revised February 2017)
    • Faculty Research

    Luna Pen (A)

    By: Kathleen McGinn and Michael Wheeler
Related Work
  • Luna Pen (B) By: Kathleen McGinn and Michael Wheeler
  • Luna Pen (D) By: Kathleen McGinn and Michael Wheeler
  • Luna Pen (A) By: Kathleen McGinn and Michael Wheeler
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