Publications
Publications
- November 1995 (Revised February 2017)
- HBS Case Collection
Luna Pen (A)
By: Kathleen McGinn and Michael Wheeler
Abstract
Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm.
Keywords
Strategy; Law; Negotiation Tactics; Decision Choices and Conditions; Gender; Culture; Trademarks; Power and Influence; Germany; Taiwan
Citation
McGinn, Kathleen, and Michael Wheeler. "Luna Pen (A)." Harvard Business School Case 396-156, November 1995. (Revised February 2017.)
About The Authors
