Publications
Publications
- October 1995
- HBS Case Collection
Johnson-Grace: March 1994
Abstract
Johnson-Grace is a cash-strapped start-up company negotiating a licensing agreement with America OnLine (AOL), a leading provider of on-line services in the United States. The Johnson-Grace technology would enable AOL to transmit visual images to its customers more quickly than existing technology. In addition to price, Johnson-Grace must consider whether to give AOL exclusivity and whether to encourage AOL to make an equity investment in their company.
Keywords
Citation
Bhide, Amar, and Michael Santoro. "Johnson-Grace: March 1994." Harvard Business School Case 396-096, October 1995.