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Procter & Gamble: Improving Consumer Value Through Process Design TN

By: F. Warren McFarlan
  • Format:Print
  • | Pages:4
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Abstract

Teaching Note for (9-195-126).

Keywords

Customer Value and Value Chain; Customer Focus and Relationships; Distribution Channels; Information Technology; Value Creation; Logistics; Management Practices and Processes; Consumer Products Industry

Citation

McFarlan, F. Warren. "Procter & Gamble: Improving Consumer Value Through Process Design TN." Harvard Business School Teaching Note 396-083, October 1995.

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