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  • August 1995 (Revised December 1997)
  • Case
  • HBS Case Collection

Encyclopaedia Britannica (A)

By: Jeffrey F. Rayport
  • Format:Print
  • | Pages:15
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Abstract

Examines the growth of the CD-ROM publishing industry and its impact on the Encyclopaedia Britannica Co., which chose to ignore it.

Keywords

Technology; Organizational Change And Adaptation; Information Publishing; Publishing Industry

Citation

Rayport, Jeffrey F., and Thomas A. Gerace. "Encyclopaedia Britannica (A)." Harvard Business School Case 396-051, August 1995. (Revised December 1997.)

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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