Ares-Serono

Michael Y. Yoshino; Jean-Pierre  Jeannet; Carin-Isabel  Knoop

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Case | HBS Case Collection | September 1995

Ares-Serono

by Michael Y. Yoshino, Jean-Pierre Jeannet and Carin-Isabel Knoop

Abstract

Ares Serono, a medium-size Swiss pharmaceutical company, is the global leader in the field of fertility drugs. The company has successfully transformed into one of the very few biotech firms in Europe. The case treats a set of major strategic and organizational challenges facing a new CEO.

Keywords: Geographic Location; Globalized Firms and Management; Asset Management; Balance and Stability; Expansion; Market Platforms; Leadership Development; Health Care and Treatment; Transformation; Family Business; Problems and Challenges; Pharmaceutical Industry; Biotechnology Industry; Switzerland; Europe;

Format: Print

43 pages

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Citation:

Yoshino, Michael Y., Jean-Pierre Jeannet, and Carin-Isabel Knoop. "Ares-Serono." Harvard Business School Case 396-035, September 1995.

About the Author

Michael Y. Yoshino

Herman C. Krannert Professor of Business Administration, Emeritus

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Ares-Serono

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