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  • September 1995
  • Case
  • HBS Case Collection

Ares-Serono

By: Michael Y. Yoshino, Jean-Pierre Jeannet and Carin-Isabel Knoop
  • Format:Print
  • | Pages:43 
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Abstract

Ares Serono, a medium-size Swiss pharmaceutical company, is the global leader in the field of fertility drugs. The company has successfully transformed into one of the very few biotech firms in Europe. The case treats a set of major strategic and organizational challenges facing a new CEO.

Keywords

Geographic Location; Globalized Firms And Management; Asset Management; Balance And Stability; Expansion; Market Platforms; Leadership Development; Health Care And Treatment; Transformation; Family Business; Problems And Challenges; Pharmaceutical Industry; Biotechnology Industry; Switzerland; Europe

Citation

Yoshino, Michael Y., Jean-Pierre Jeannet, and Carin-Isabel Knoop. "Ares-Serono." Harvard Business School Case 396-035, September 1995.
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About The Author

Michael Y. Yoshino

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