Publications
Publications
- September 1995
- HBS Case Collection
Ares-Serono
By: Michael Y. Yoshino, Jean-Pierre Jeannet and Carin-Isabel Knoop
Abstract
Ares Serono, a medium-size Swiss pharmaceutical company, is the global leader in the field of fertility drugs. The company has successfully transformed into one of the very few biotech firms in Europe. The case treats a set of major strategic and organizational challenges facing a new CEO.
Keywords
Geographic Location; Globalized Firms And Management; Asset Management; Balance And Stability; Expansion; Market Platforms; Leadership Development; Health Care And Treatment; Transformation; Family Business; Problems And Challenges; Pharmaceutical Industry; Biotechnology Industry; Switzerland; Europe
Citation
Yoshino, Michael Y., Jean-Pierre Jeannet, and Carin-Isabel Knoop. "Ares-Serono." Harvard Business School Case 396-035, September 1995.
