Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 1995 (Revised February 1996)
  • Case
  • HBS Case Collection

Apollo Hospitals of India (A)

  • Format:Print
  • | Pages:27
ShareBar

Abstract

Dr. Prathap Reddy has created India's first corporate hospital, Apollo Hospitals of Madras. The hospital is managed according to an integrated philosophy of customer service and support to employees. A new hospital, in the city of Hyderabad, has not performed as well, however. Futhermore, the company is considering widely franchising the Apollo brand name, and establishing India's first health maintenance organization. Main subjects for analysis and discussion include: the connections between Apollo's management philosophy and its success in Madras, the reasons for Hyderabad's less impressive performance, and the merits of franchising and establishing the HMO given Apollo's expertise and conditions in India.

Keywords

Employee Relationship Management; Franchise Ownership; Health Care and Treatment; Customer Focus and Relationships; Business Strategy; Health Industry; India

Citation

Loveman, Gary W., and Jamie O'Connell. "Apollo Hospitals of India (A)." Harvard Business School Case 396-027, September 1995. (Revised February 1996.)
  • Educators
  • Purchase

More from the Author

    • September 1998
    • Faculty Research

    McDonald's: International Expansion Strategy

    By: Gary W. Loveman and Sabina M. Ciminero
    • April 1997 (Revised November 1997)
    • Faculty Research

    Anglian Water: Customer Service Transformation

    • November–December 1995
    • Harvard Business Review

    How One Polish Shipyard Became a Market Competitor

    By: Simon Johnson, David T. Kotchen and Gary W. Loveman
More from the Author
  • McDonald's: International Expansion Strategy By: Gary W. Loveman and Sabina M. Ciminero
  • Anglian Water: Customer Service Transformation 
  • How One Polish Shipyard Became a Market Competitor By: Simon Johnson, David T. Kotchen and Gary W. Loveman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College