Publications
Publications
- 2002
- Managing Transnational Firms: Resources, Market Entry and Strategic Alliances
The Transnational and Beyond: Reflections and Perspectives at the Millennium
By: Christopher A. Bartlett and Sumantra Ghoshal
Keywords
Citation
Bartlett, Christopher A., and Sumantra Ghoshal. "The Transnational and Beyond: Reflections and Perspectives at the Millennium." Chap. 1 in Managing Transnational Firms: Resources, Market Entry and Strategic Alliances. Vol. 14, edited by Michael A. Hitt and Joseph L. C. Cheng, 3–35. Advances in International Management. Oxford, U.K.: Elsevier Science, 2002.