Publications
Publications
  • 2002
  • Chapter
  • Managing Transnational Firms: Resources, Market Entry and Strategic Alliances

The Transnational and Beyond: Reflections and Perspectives at the Millennium

By: Christopher A. Bartlett and Sumantra Ghoshal
  • Format:Print
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Keywords

Globalization

Citation

Bartlett, Christopher A., and Sumantra Ghoshal. "The Transnational and Beyond: Reflections and Perspectives at the Millennium." Chap. 1 in Managing Transnational Firms: Resources, Market Entry and Strategic Alliances. Vol. 14, edited by Michael A. Hitt and Joseph L. C. Cheng, 3–35. Advances in International Management. Oxford, U.K.: Elsevier Science, 2002.

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