Jaime Giancola, an MBA student, has recently completed an operations management course in which aggregate production planning (APP) was one of the topics. She believes that her family's business, Cataumet Boats, which her grandparents started and which her mother and uncle now own, might benefit from applying APP concepts to identify the different ways they might schedule workers, which could be especially valuable during the peak demand seasons of fall and spring. The goal of using APP is to reduce labor costs without sacrificing the high level of customer service that Cataumet Boats is known for providing.
Keywords: Business or Company Management; Family Business; Production; Cost Management; Transportation; Customer Satisfaction;
Citation:
Sasser, W. Earl, and Mark Davis. "Cataumet Boats, Inc." Harvard Business School Brief Case 917-509, July 2016. View Details