Avalon Information Services, Inc.

Lynn S. Paine; Wilda  White

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Case | HBS Case Collection | January 1995 (Revised November 1996)

Avalon Information Services, Inc.

by Lynn S. Paine and Wilda White

Abstract

The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the privacy of consumer data collected through Avalon's point-of-sale data collection program. One customer is proposing that Avalon adopt a system requiring consumers to affirmatively consent to participate in the program in place of the "opt-out" system used to date.

Keywords: Mission and Purpose; Safety; Demand and Consumers; Rights; Data and Data Sets; Information Technology; Ethics; Information Industry;

Format: Print

15 pages

Educators Purchase