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  • January 1995 (Revised November 1996)
  • Case
  • HBS Case Collection

Avalon Information Services, Inc.

By: Lynn S. Paine and Wilda White
  • Format:Print
  • | Pages:15
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Abstract

The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the privacy of consumer data collected through Avalon's point-of-sale data collection program. One customer is proposing that Avalon adopt a system requiring consumers to affirmatively consent to participate in the program in place of the "opt-out" system used to date.

Keywords

Mission and Purpose; Safety; Demand and Consumers; Rights; Data and Data Sets; Information Technology; Ethics; Information Industry

Citation

Paine, Lynn S., and Wilda White. "Avalon Information Services, Inc." Harvard Business School Case 395-036, January 1995. (Revised November 1996.)

About The Author

Lynn S. Paine

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