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  • August 1994
  • Case
  • HBS Case Collection

Southwest Airlines: 1993 (Abridged Update)

By: James L. Heskett
  • Format:Print
  • | Language:English
  • | Pages:4
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Abstract

Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful.

Keywords

Air Transportation; Business Strategy; Competitive Strategy; Management Teams; Organizational Culture; Air Transportation Industry

Citation

Heskett, James L. "Southwest Airlines: 1993 (Abridged Update)." Harvard Business School Case 395-025, August 1994.

About The Author

James L. Heskett

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