July 1994 (Revised January 1997)
Case
HBS Case Collection

Steamboat Ski & Resort Corporation

Format:Print
| Pages:26

Abstract

The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages."

Keywords

Marketing Strategy; Service Delivery; Entertainment and Recreation Industry; Colorado

Citation

Rayport, Jeffrey F., Mary E. Callahan, Don Bramley, Katie King, and Hilary Nicholas. "Steamboat Ski & Resort Corporation." Harvard Business School Case 395-019, July 1994. (Revised January 1997.)