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  • July 1994 (Revised January 1997)
  • Case
  • HBS Case Collection

Steamboat Ski & Resort Corporation

By: Jeffrey F. Rayport
  • Format:Print
  • | Pages:26
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Abstract

The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages."

Keywords

Marketing Strategy; Service Delivery; Entertainment and Recreation Industry; Colorado

Citation

Rayport, Jeffrey F., Mary E. Callahan, Don Bramley, Katie King, and Hilary Nicholas. "Steamboat Ski & Resort Corporation." Harvard Business School Case 395-019, July 1994. (Revised January 1997.)

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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