Komatsu Ltd. and Project G (A)

Christopher A. Bartlett; Robert W. Lightfoot

Case | HBS Case Collection | September 1994 (Revised May 1997)

Komatsu Ltd. and Project G (A)

by Christopher A. Bartlett and Robert W. Lightfoot

Keywords: Projects; Japan;

Format: Print

14 pages

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Bartlett, Christopher A., and Robert W. Lightfoot. "Komatsu Ltd. and Project G (A)." Harvard Business School Case 395-001, September 1994. (Revised May 1997.)

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Case | HBS Case Collection | September 1994 (Revised December 1994)

Komatsu Ltd. and Project G (B)

Christopher A. Bartlett and Robert W. Lightfoot

Citation:
Bartlett, Christopher A., and Robert W. Lightfoot. "Komatsu Ltd. and Project G (B)." Harvard Business School Case 395-002, September 1994. (Revised December 1994.) View Details

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Case | HBS Case Collection | September 1994 (Revised January 1995)

Komatsu Ltd. and Project G (C)

Christopher A. Bartlett and Robert W. Lightfoot

Keywords: Japan;

Citation:
Bartlett, Christopher A., and Robert W. Lightfoot. "Komatsu Ltd. and Project G (C)." Harvard Business School Case 395-003, September 1994. (Revised January 1995.) View Details

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Case | HBS Case Collection | October 1997 (Revised March 1998)

Komatsu Ltd.: Project G's Globalization

Christopher A. Bartlett

This case describes the major strategic and organizational transformation at Komatsu aimed at changing it from a Japan-based producer of construction equipment to a truly global company with the ability to leverage its groupwide portfolio of resources and capabilities into a new, more diverse business base. Details efforts to build and acquire foreign operations, to specialize and integrate overseas units, to expand responsibilities of offshore operations, and to localize management.

Keywords: Change Management; Construction; Asset Pricing; Investment Portfolio; Global Strategy; Leadership; Resource Allocation; Risk Management; Expansion; Manufacturing Industry; Japan;

Citation:
Bartlett, Christopher A. "Komatsu Ltd.: Project G's Globalization." Harvard Business School Case 398-016, October 1997. (Revised March 1998.) View Details

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Case | HBS Case Collection | March 2020

Forbidden City: Launching a Craft Beer in China

Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's Director of Marketing and Export Sales. Wang's decision will shape not only the company's future strategy but also the organization model and management approach EBC takes in its fast-growing business. The narrative focuses on the role of Le Jie in growing the sales and profitability of EBC's beer business in China and subsequently in its East Asian operations. Tension arises when Le announces his plan to introduce a new product into the fast-growing craft-beer segment in China. Simultaneously, Vivian Chin initiated a rollout of a small-batch craft-type beer that she felt had strong regional and perhaps even global potential. The two executives have escalated their conflict to Wang. His decision will not only shape EBC's product market strategy but will also exert a strong organizational influence on the division of responsibilities between headquarters and subsidiary management. In addition, it will likely send a signal about the risks and rewards of local entrepreneurial initiative. The case can be taught in courses on strategy, general management, international business management, global marketing, organizational behavior, and entrepreneurship at both the MBA and executive education levels. Its action-oriented decision focus suggests using it in the later stages of a course.

Keywords: subsidiary management; craft brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia;

Citation:

Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020. View Details

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Komatsu Ltd. and Project G (A)

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