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  • May 1994 (Revised September 1994)
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STAR TV (A)

By: Michael Y. Yoshino and J. Peter Williamson
  • Format:Print
  • | Pages:18 
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Abstract

Concerns the decision whether or not to launch a satellite television service in Asia in the 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing's son, Richard, was CEO. Considers the background to the satellite TV industry in Europe and the United States, the likely success of such a venture in Asia, and strategic and tactical issues.

Keywords

Joint Ventures; Decisions; Product Launch; Service Delivery; Adaptation; Entertainment And Recreation Industry; Asia; Europe; United States

Citation

Yoshino, Michael Y., and J. Peter Williamson. "STAR TV (A)." Harvard Business School Case 394-212, May 1994. (Revised September 1994.)
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About The Author

Michael Y. Yoshino

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Related Work

    • May 1994 (Revised September 1994)
    • Faculty Research

    STAR TV (B)

    By: J. Peter Williamson and Michael Y. Yoshino
    • May 1994 (Revised September 1994)
    • Faculty Research

    STAR TV (C)

    By: J. Peter Williamson and Michael Y. Yoshino
    • June 1994
    • Faculty Research

    STAR TV (E)

    By: J. Peter Williamson and Michael Y. Yoshino
    • December 1997 (Revised January 1998)
    • Faculty Research

    STAR TV (F)

    By: Michael Y. Yoshino and Cate Reavis
Related Work
  • STAR TV (B) By: J. Peter Williamson and Michael Y. Yoshino
  • STAR TV (C) By: J. Peter Williamson and Michael Y. Yoshino
  • STAR TV (E) By: J. Peter Williamson and Michael Y. Yoshino
  • STAR TV (F) By: Michael Y. Yoshino and Cate Reavis
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