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Towards a Contingent Model of the New Product Development Process: A Comparative Empirical Study

By: Alan MacCormack
  • Format:Print
  • | Language:English
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Citation

MacCormack, Alan. "Towards a Contingent Model of the New Product Development Process: A Comparative Empirical Study." Harvard Business School Working Paper, No. 00-077, May 2000.

About The Author

Alan D. MacCormack

Technology and Operations Management
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