Publications
Publications
  • October 1993 (Revised September 1994)
  • Case
  • HBS Case Collection

Becton Dickinson: Worldwide Blood Collection Team

By: Christopher A. Bartlett and Kathleen Scharf
  • Format:Print
  • | Language:English
  • | Pages:24
ShareBar

Abstract

Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development. Explores the use of an integrative team as the organizational means of achieving global integration while preserving local flexibility.

Keywords

Global Strategy; Product Development; Innovation and Management; Competitive Advantage; Multinational Firms and Management

Citation

Bartlett, Christopher A., and Kathleen Scharf. "Becton Dickinson: Worldwide Blood Collection Team." Harvard Business School Case 394-072, October 1993. (Revised September 1994.)

More from the Authors