Publications
Publications
  • August 2002
  • Article
  • Journal of Service Research

Toward an Individual Customer Profitability Model: A Segment-Based Approach

By: B. Libai, D. Narayandas and C. Humby
  • Format:Print
  • | Pages:8
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Keywords

Customers; Profit

Citation

Libai, B., D. Narayandas, and C. Humby. "Toward an Individual Customer Profitability Model: A Segment-Based Approach." Journal of Service Research 5, no. 1 (August 2002): 69–76.

About The Author

Das Narayandas

Marketing
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