Publications
Publications
  • January 1993 (Revised November 1993)
  • Case
  • HBS Case Collection

FCB and Publicis (B): Managing Client and Country Diversity

By: Rosabeth M. Kanter
  • Format:Print
  • | Pages:15
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Abstract

Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network.

Keywords

Customer Relationship Management; Alliances; Cooperation; Globalized Firms and Management; Partners and Partnerships; Marketing Strategy; Advertising; Diversity; Advertising Industry; France; Germany; United States

Citation

Kanter, Rosabeth M. "FCB and Publicis (B): Managing Client and Country Diversity." Harvard Business School Case 393-100, January 1993. (Revised November 1993.)

About The Author

Rosabeth M. Kanter

General Management
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