Publications
Publications
  • 2001
  • Article
  • Markt: Journal für Marketing

Online-Marketing-Controlling

By: Alexander Kracklauer, D. Quinn Mills, Olaf Passenheim and Dirk Seifert
  • Format:Print
  • | Pages:8
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Keywords

Internet and the Web; Marketing

Citation

Kracklauer, Alexander, D. Quinn Mills, Olaf Passenheim, and Dirk Seifert. "Online-Marketing-Controlling." Markt: Journal für Marketing 40, no. 4 (2001): 151–158.

About The Author

D. Quinn Mills

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