Publications
Publications
- September 1992
- HBS Case Collection
Vintage Directions, Inc.
Abstract
Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess whether progress is being made.
Keywords
Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management
Citation
Stevenson, Howard H. "Vintage Directions, Inc." Harvard Business School Case 393-043, September 1992.