Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 1992
  • Case
  • HBS Case Collection

Vintage Directions, Inc.

By: Howard H. Stevenson
  • Format:Print
  • | Pages:32
ShareBar

Abstract

Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess whether progress is being made.

Keywords

Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management

Citation

Stevenson, Howard H. "Vintage Directions, Inc." Harvard Business School Case 393-043, September 1992.
  • Educators
  • Purchase

About The Author

Howard H. Stevenson

→More Publications

More from the Author

    • June 2020
    • Faculty Research

    Jill Draeger, Spreadsheet for Students (Brief Case)

    By: Howard H. Stevenson and Michael J. Roberts
    • June 2020
    • Faculty Research

    Jill Draeger, Spreadsheet for Instructors (Brief Case)

    By: Howard H. Stevenson and Michael J. Roberts
    • June 2020
    • Faculty Research

    Jill Draeger

    By: Howard H. Stevenson and Michael J. Roberts
More from the Author
  • Jill Draeger, Spreadsheet for Students (Brief Case) By: Howard H. Stevenson and Michael J. Roberts
  • Jill Draeger, Spreadsheet for Instructors (Brief Case) By: Howard H. Stevenson and Michael J. Roberts
  • Jill Draeger By: Howard H. Stevenson and Michael J. Roberts
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.