Publications
Publications
- March 1992 (Revised June 1993)
- HBS Case Collection
Lada do Brasil
By: James E. Austin and Helen Shapiro
Abstract
In an effort to capitalize on the entrepreneurial opportunity presented by the Brazilian government's trade liberalization, a Panamanian automobile trading company launched a business of importing the Russian made Lada cars into Brazil. The company confronts a complex political and economic environment and strong competition from the existing automobile producers. Presents the business challenges and opportunities accompanying trade liberalization. Reveals the competitive dynamics in environments undergoing economic transformation.
Keywords
Business Startups; Transformation; Economics; Corporate Entrepreneurship; Capital; Policy; Competition; Auto Industry; Brazil
Citation
Austin, James E., and Helen Shapiro. "Lada do Brasil." Harvard Business School Case 392-122, March 1992. (Revised June 1993.)
