February 1992 (Revised September 2003)
Supplement
HBS Case Collection

Beech-Nut Nutrition Corporation (A-2)

By: Lynn S. Paine, Bronwyn Halliday and Michael Santoro

Format:Print
| Pages:1

Abstract

Beech-Nut's CEO must decide what to do. Asks students to consider how much evidence of impurity should be enough to trigger management's acknowledgment of a problem. What are the cognitive and attitudinal factors and pressures that lead people to persist in beliefs long after they appear untenable to more objective observers?

Keywords

Safety; Risk Management; Attitudes; Nutrition; Cognition and Thinking; Food and Beverage Industry

Citation

Paine, Lynn S., Bronwyn Halliday, and Michael Santoro. "Beech-Nut Nutrition Corporation (A-2)." Harvard Business School Supplement 392-085, February 1992. (Revised September 2003.)