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  • February 1992 (Revised September 2003)
  • Supplement
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Beech-Nut Nutrition Corporation (A-2)

By: Lynn S. Paine, Bronwyn Halliday and Michael Santoro
  • Format:Print
  • | Pages:1
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Abstract

Beech-Nut's CEO must decide what to do. Asks students to consider how much evidence of impurity should be enough to trigger management's acknowledgment of a problem. What are the cognitive and attitudinal factors and pressures that lead people to persist in beliefs long after they appear untenable to more objective observers?

Keywords

Safety; Risk Management; Attitudes; Nutrition; Cognition and Thinking; Food and Beverage Industry

Citation

Paine, Lynn S., Bronwyn Halliday, and Michael Santoro. "Beech-Nut Nutrition Corporation (A-2)." Harvard Business School Supplement 392-085, February 1992. (Revised September 2003.)
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About The Author

Lynn S. Paine

General Management
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