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Dictionary Entry | The Oxford Companion to United States History | 2001

Mass Marketing

by R. S. Tedlow

Keywords: Marketing;

Format: Print

Citation:

Tedlow, R. S. "Mass Marketing." In The Oxford Companion to United States History, edited by M. Urofsky. New York: Oxford University Press, 2001.

About the Author

Richard S. Tedlow

MBA Class of 1949 Professor of Business Administration, Emeritus

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