Body Shop International

Christopher A. Bartlett

Case | HBS Case Collection | November 1991 (Revised July 1995)

Body Shop International

Abstract

Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she took to building her highly successful business (no advertising, simple packaging, non-traditional R&D). After elaborating on the strong values she has imposed on the business, concludes by highlighting questions of the business' transferability to the United States and its survivability as Anita steps back.

Keywords: Business Startups; Business Growth and Maturation; Leadership Style; Management Succession; Management Teams; Corporate Social Responsibility and Impact; Values and Beliefs; Global Strategy; Beauty and Cosmetics Industry;

Language: English

Format: Print

19 pages

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Citation:

Bartlett, Christopher A. "Body Shop International." Harvard Business School Case 392-032, November 1991. (Revised July 1995.)

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Body Shop International

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