Publications
Publications
- April 1979 (Revised January 1988)
- HBS Case Collection
McMullen and Worby (A)
By: William J. Bruns Jr. and Robin Cooper
Citation
Bruns, William J., Jr., and Robin Cooper. "McMullen and Worby (A)." Harvard Business School Case 179-197, April 1979. (Revised January 1988.)