Publications
Publications
  • 1994
  • Chapter
  • The Marketing Information Revolution

Customer Transaction Databases: Present Status and Prospects

By: J. A. Deighton, Don Peppers and Martha Rogers
  • Format:Print
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Keywords

Customers; Market Transactions; Information Management; Data and Data Sets

Citation

Deighton, J. A., Don Peppers, and Martha Rogers. "Customer Transaction Databases: Present Status and Prospects." In The Marketing Information Revolution, edited by Robert C. Blattberg, Rashi Glazer, and John Little. Cambridge: Marketing Science Institute, 1994.

About The Author

John A. Deighton

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