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  • April 1991 (Revised October 1993)
  • Case
  • HBS Case Collection

Cat Fight in the Pet Food Industry (A)

By: David J. Collis
  • Format:Print
  • | Pages:13
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Abstract

Describes the pet food industry in the mid-eighties prior to the breakout of a major competitive battle as manufacturers fight for share. Illustrates how when there are benefits to play in multiple markets, competitors will take action in one market to preserve their position in other markets. An example of multimarket competitive interaction. Covers competitor analysis and prediction, and economies of scope.

Keywords

Cost vs Benefits; Forecasting and Prediction; Financial Markets; Management Analysis, Tools, and Techniques; Ownership Stake; Competition; Corporate Strategy; Food and Beverage Industry

Citation

Collis, David J. "Cat Fight in the Pet Food Industry (A)." Harvard Business School Case 391-189, April 1991. (Revised October 1993.)
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About The Author

David J. Collis

Strategy
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